Since the beginning of the year, he has been the face of the new BOSCH #LikeABosch campaign. Friendly, smart and handsome – Shawn explains to the world how IoT (Internet of Things) makes our daily lives easier.

In his latest clip, the IoT star looks behind the scenes and goes where the heart of mobile phones, driver assistance systems and smart homes are built – in a semiconductor factory. At the BOSCH factory in Reutlingen, Shawn learns how micro-electromechanical systems, or MEMS, are produced in a clean room. The microscopically small MEMS sensors allow information to be transferred for the control of smart devices – the basic prerequisite for the Internet of Things (IoT).

#LikeABosch IoT-Hero Shawn in the clean room at Bosch, gives the mobile robot Hero Fab from Fabmatics a high five.

#LikeABosch IoT-Hero Shawn – High five with HERO FAB (source: Bosch)


Shawn can see for himself that the production of the little helpers is also being realized in a smart way. Clean, precise and fully automatic. High-tech systems and robots ensure an optimum production process. Mobile robots from Fabmatics handle and transport the sensitive and high-quality materials. Watch and enjoy our smart supporting actors…

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Do it #LikeABosch! Smart manufacturing with smart robotics!

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Source: Bosch